According to the Boots website:
"An ultra-hydrating serum for dry or very dry skin goes to the source of skin's hydration needs. At the heart of the formula: CERATONIA PFA* powerfully stimulates hydration; a Hydrabarrier System™ locks it in, resulting in healthy-looking, smooth, supple skin. Enriched with Aquaperfyl™, a complex of moisture-boosting components, this silky serum sinks in on contact for immediate dry-skin relief."
By the way, the Chanel website says pretty much the same thing.
I thought that this would be an excellent winter serum, a little treat for me with the cold weather currently playing havoc with my skin. However, so far, I've not been very impressed with this at all. I generally find that posh serums can usually be used very sparingly. That's not the case with this serum - I need about the same amount to thoroughly moisturise my face as I do with my usual No 7 Protect and Perfect serum. I've nearly finished the 5ml tube having only used it about 4 times, whereas I got nearly a month's worth of application from the Murad serum sample I tried last year.
The Hydramax Active Serum is a slightly medicinal blue colour (and inoffensive chemically smell) and it also slightly stings my face when I apply it, although not as badly as the Murad serum did. It sinks in pretty well, but it doesn't make my skin feel particularly well moisturised; infact, on the moisturising front, I'm disappointed with this serum. It doesn't make much difference at all. I'd rather be using a cheaper and better moisturiser rather than this expensive one which doesn't seem to do much at all. My skin feels no better and there are no visible anti-aging benefits I've noticed.
If you clicked through to the Boots website, you'll have seen the price of a 50ml bottle. Yes, it's a gobsmackingly expensive £70!!! That's a huge price for a product which I think is distinctly average.
So I'm sorry Chanel, but this gets a Bristol Beauty Blog thumbs down. It's too expensive, doesn't go a long way, doesn't suit my skin and isn't very moisturising.
Thanks for reading! xx